Category Archives: Knowledgebase

PROBESEVEN - EMPLOYER BRANDING – A HR’s Stand Point

Am running in the track of recruitment, and when my Boss inquired me the smart way of retaining and recruiting the best talents, I could suggest EMPLOYER BRANDING which serves well in a wider perspective. I thought of sharing my answer through this article, and my thanks in advance for your time to read my observations :)

WHAT IS EMPLOYER BRANDING?

It is a simple process of promoting a company’s encouraging work atmosphere and its culture towards a talent pool. Thus it enhances the company’s ability in recruiting the right talents and retaining the valuable resources. The company uses this methodology as a tool to convey the positive workplace for the existing and future employees.

It focuses two audiences

  • Future ideal employees by making them to feel good to become the part of organization
  • Current Employees by making them to feel good for being a part of the organization

Serving as a Gateway, we the HR, are playing a crucial role in promoting the company. It’s a kind of branding the company with good stuff to process mature the potential candidates.  I could say this as an organization’s pride as an employer with the simple goal of HAPPIER EMPLOYEE – PRESENT & THE FUTURE.

HR & EMPLOYER BRANDING

The Key person of Employer branding is none but HR since we have in-depth experience at the recruitment & people management. HR holds a greater responsibility handling all aspects of an organization which involves both current and future employers.

The role of HR starts in recruitment. Help the organization in hiring long standing and skilled employees and don’t try to fill roles instead help the candidates to build their careers.

Have a strong analysis of company’s strategic objectives and set a unique identity to achieve the objectives.

Have a periodic review of the process and take steps to improve the performance constantly and the experts call this as EMPLOYER VALUE PROPOSITION.

HOW TO CARRY OUT EMPLOYER BRANDING?

Employer branding is not a rocket science to handle at. Here are the simple steps to carry out Employer branding for your organization.

  • Make your current employees who are the indirect brand ambassadors of the company feel valued by recognizing them. Give periodic performance reviews and award them.
  • Be a helper in facilitating professional development with room for improvement by organizing internal & external training sessions as and when required.
  • Engage and inspire the employees by enacting policies that show employer trust them and thereby fostering confidence with the employers.
  • Educate the company’s vision and mission and be a cultivator of positive spirit within the organization always.
  • Play a vital role in retention activities of the existing employees by acting as a bridge between the employer and the employee.
  • Be active on social media and promote your company’s goal, vision, mission and work culture and build a good network.

During Hiring,

HR has to portrait organization’s culture during the interview and this will be an indirect way to enhance the organization’s reputation, Hope the following will be helpful.

  • Build good relationships with the people and try to take the interview as casual as possible.
  • Provide good hospitality during the interview.
  • Update with the proper interview feedback.
  • Offer reasonable perks.
  • Encourage reasonable expectations.

Finally, before recommending a candidate, check if the candidate will fit your organization culture and give priority to this over anything even his skills and experience. A bad attitude personality can impact your good culture in the long run.

Hope these points helped you to gain some light and help your organization adopt a healthy positive working environment.

Am very proud to be a vital player in employer branding, Ain’t you? Come on! Share your tips.

PROBESEVEN - RSS Feed for Website – A Brief outlook on where & why RSS is used

What is RSS (Really Simple Syndication)?

RSS is a way of tracking the updated news or contents from the websites. It determines a simple way to view the headlines and contents and it can mechanically update. RSS, written in XML, allows individualized view for different websites, each can customize the RSS contents displayed.

Why RSS?

RSS was developed to show relevant and updated contents. It simplifies search for updated news/contents in a website and as well reduce the unwanted contents and advertisements.

RSS was used for who searched for updated contents through online on a regular basis. Since RSS data is humble and quick loading, it will assure your website run faster using RSS collector.

It will save your time by don’t want to check each sites separately.

When do RSS arrived?

RSS is for webmasters who often update their web contents.

  • RSS was born in 1997, developed by Dave Winer.  He developed the first scripting news in the same year.
  • The next version of RSS was introduced by Netscape named RSS 0.90, it was merely XML with RDF(Resource Description Framework) header.
  • In 1999, Dave Winer developed Scripting News 2.0b1 at UserLand which includes RSS 0.90 features. Netscape managed to develop and release new other version RSS 0.91 the same year, in which they took out RDF Header and included more features from ScriptingNews 2.0b1.
  • In 2000, RSS was subjected to different development perspective and the notable events are as follow
  • UserLand launched the official version of RSS 0.91.
  • RSS 1.0 was developed by Rael Dornfest(Group Lead) in O’Reilly in the year 2000, using RDF and namespaces. This is a completely new format and stood totally different from RSS 0.91 version.
  • RSS 0.92 was developed by Dave Winer at UserLand.
  • In 2002, Dave Winer left UserLand and started developing the version RSS 2.0. In 2003 the official RSS 2.0 was released.

How does it Works?

The process is simple. We create RSS documents in .xml format, upload the file in our site and then register RSS contents with aggregator.

The aggregator search the RSS documents from websites registered to it at frequent intervals. It verify the website links and displays the feeds details to the client or the end user.

Here’s how an RSS code look like:

< ?xml version=”1.0” encoding=”UTF-8” ?>
<rss version=”2.0”>
<channel>
<title>My Sample RSS Docs</title>
<link>http://www.mysampleRSS.com</link>
<description>MY First sample RSS feed document with sample coding</description>
<item>
<title>My Sample RSS Docs</title>
<link>http://www.mysampleRSS.com</link>
<description>MY First sample RSS feed document with sample coding</description>
</item>
<item>
<title>My Sample RSS Docs</title>
<link>http://www.mysampleRSS.com</link>
<description>MY First sample RSS feed document with sample coding</description>
</item>
<item>
<title>My Sample RSS Docs</title>
<link>http://www.mysampleRSS.com</link>
<description>MY First sample RSS feed document with sample coding</description>
</item>
</channel>
</rss>

The Channel is a parent element which constituted more than one child elements called Item. Channel and Item has three required attributes namely,

  1. Title – Title of the main Channel or the Item
  2. Link – Defines the hyperlink to the channel in channel and the full description link to the item
  3. Description – In channel, it describes the channel info, In item it gives small intro of the item details.

Some more elements found in RSS documents are author, pubdate, category, image, language, rating, comments and more.

What kind of information do RSS Feed support?

RSS is considered to be a great communication tool and as mentioned, it acts as an aggregator to view the updated and multiple content from a list of links subscribed. Following are the list of feeds RSS supports

  1. News Monitoring
  2. Blog Updates
  3. Article Feed
  4. Forum Feed
  5. Discount/Offer Feed
  6. Industry-Specific RSS Feed

Since RSS has been popular right from its inception, webmasters continue to experiment the advantage of using RSS in their website certainly to reach more audiences through syndication. It is an easier and less expensive way to communicate with your customers.

Explore more of RSS and be benefited by personally connecting with your customers regularly.

PROBESEVEN - PUZZLED OF WHAT THE INTERVIEWERS OBSERVE DURING THE INTERVIEW?

Have you ever known what’s being discussed after you leave the interview?
Have you ever known the points noted in you by the interviewer?

 

Few valuable points which the interviewers infer from you without asking you are as follows:
Are you presentable?

“Attitude is a little thing that makes a big difference.”

The interviewers notice about the way you present before them. Many qualified candidate miss out their job because of their poor, meaningless & casual presentation in the interview. One of the best attributes is the ability to respond according to the situation. Always remember that the interviewers judge whether or not you could fit the organization for EVERY SINGLE DAY and not only on the day of interview.

Here are some few tips which you can provide the impression to the interviewers that you are the best fit for the organization,

  • Arrive on time
  • Be thankful to the organization for providing you the opportunity
  • Remain positive at all times
  • Give Honest & Relevant answers to the question
  • Don’t talk monotonously
  • Don’t dress or behave too casually
Are you the Job Passionate?

“Nothing great was ever achieved without the Zeal”

The interviewers also determine how enthusiastic and interested you are . Provide the impression to the job providers that you have taken the job seriously by learning about the company, their culture & their services before you appear for the interview. Always be interactive in the interview. The interaction provides an impression that you are more interested & passionate in taking the opportunity & an active personality. This is how your interest level will be observed.

Are you Ethical?

‘Accuracy is the twin brother of honesty’

Even though the resume says in detail about your previous accomplishments, make yourselves present with the real examples that proved expertise in those accomplishments. . Always remember that the interviewer judges whether can you really do not only with what you say but have their own prediction. Don’t always give false promises . Provide accurate information. Be with the attitude of winning the job roles instead of interview.

Are you Consistent?

“Consistent action creates consistent results”

The multiple experiences working in various companies mentioned in the resume provides an impression that you are not stable. So try to establish your stability by providing the service as far as you can in the same organization. Incase of multiple experience, clarify the interviewer with the better explanation and always remember to add references of every organization you are accompanied with. Avoid being a ‘job jumper’.

The trend made the proverb ‘Don’t lie to doctors & lawyers’ change to “Don’t lie to Doctors, Lawyers & the INTERVIEWERS”.