All posts by Vijina Jairaj

PROBESEVEN - All New Programmatic Google Video MarketPlace, Partner Select!

Google’s Lab is one of the finest place on earth where experiments happen to redefine the future, and yes, perhaps the technological invention. In fact, Google has unleashed several unbelievable techno inverts before like the Google Glass, Self-driving car and Project Loon and many listed in the queue, not to forget all these turning a history in technological era. Thanks to Google for revolutionizing our lifestyle!

What Google Video marketplace is upto?

Though Google earlier introduced “Google Preferred” for video advertising, now arrives again with a new concept, certainly hope to be not a debacle. The other reason for the new idea to emerge is that $6 billion is Googles revenue figure in Video Ads. Let’s look at how Google is monetizing the medium further.

GMPLACE

Introduced as Google Partner Select, this most recent Hype on Google is the new programmatic Google video marketplace for brands, letting all marketers all over the world imagine what it adds for business. No wonders, it is something like viral video marketing. Google has been in long term partnership with DoubleClick and this time, the marketplace is an effort to connect the publishers and advertisers.

According to this program, Google let video publishers to determine their video ad sales on an exclusive marketplace for businesses who buy with Google. As of now, Google is concerned on the publishers and are letting only select video publishers to enroll and sell their video clips. Put it simple, it’s neither public nor private, the publishers sell their video and intimate the placements they sell through Partner select and on the other hand, advertisers tell their target audience and budget they look for which Google’s computer automatically find the best match and let the advertiser know. This platform let premium advertisers and sellers conduct reservation based ad sales.

Google Partner Select

What Clikz says is that “This new premium programmatic marketplace will connect a select set of publishers investing in top-quality video with the brands that want to buy against it.

Wondering how it actually works. Of course, several questions arise in mind out of curiosity to know how to get in and sell video especially for video ad creators over there but Google has not disclosed the complete architecture of this marketplace and no other go, we should stand watching to hear Google say by itself.

Here’s the video for your reference, presented by Neal Mohan:

PROBESEVEN - 6 POINTS TO CONSIDER TO MAKE YOUR WEBSITE TRUSTWORTHY

A reliable advertiser of your business is just your website. Many new variations of websites in terms of design has arrived such as responsive, parallax and more, yet one criteria is unchanged, yes, the trust factor of the website. The trust factor so-called is actually the trust factor of the business built over the website. Here in this article, we help you recall the six most essentials of website which proliferate the reliability of the visitors.

1. TESTIMONIALS:

Reviews or testimonials is central for business success. Fact is that Testimonialany individual would like to spot a review of the material before investing. Hardly, some people ignore the testimonials. Such a valuable element of business is obligatory for any website to increase the trustworthiness and induce visitor to covert as a customer logically. The best page of your website where a testimonial should be is on the homepage. Make your business lively, more with a video testimonial. Your visitor’s are already searching it!

2. PRIVACY POLICY:

Pretty available page on almost all web pages on the internet but  privacywhy is it should be re-considered? Well, the privacy policy of website is common but the question is how frequent the page is updated. Certainly, this part of the website stays intact and all businesses take no notice of the privacy policy after its creation. Also, many businesses create privacy policies which frighten the readers. Do not ever try to lose the healthy connection you established between the company and the readers by writing strict terms and conditions where you could actually use the magic of mutual convincing words. With all that said, using an up-to-date privacy policy is crucial to increase the credibility of the website among the visitors.

3. AWARDS/ENDORSEMENTS:

In any medium of business, awards and endorsements play a vital roleAwards and it serves as an impetus to take the business to its next level. Showcase the awards and recognition of your business and highlight right on your homepage to drastically improve the credibility at the first visit. The mode of recognition may vary from businesses to businesses but is available for all. Portray your achievements on the right part of your website which simply takes your sales high.

4. CONTACT FORM:

Contact form is general but learning how to improve the contact contactform can add the trust factor of your business. Real physical address, contact number along with the contact person information gains trust rather than providing a simple one-way contact form with no contact information published. This page, any business can use it to the fullest and should actually design in user’s perspective to understand and include information he/she may actually look for. Next time, be sure to include valid address, a google map, and respective person’s name and contact information.

5. TEAM

Though website is a place to list the service/sales you do, it is the Teamplace where you actually speak to the customer. At this point of juncture, adding real photos of the management and their team photographs adds the credibility of your business. You convey your readers that you are real and certain to service what your customers are looking for. Do not hesitate to include photographs in your website, it visually talks to your visitors.

6. RELEVANT CONTENT:

Say for example, if you sell an Email Marketing software, point the Relevancehighlight of your business and also how the software address the current marketing need. Including statistical data will support your data and prove the points are not just a prediction. Relating your content to relevant current facts of the industry increase the credibility of the website greatly.

From small to large businesses, research and handle the website to increase the customer credibility as the customer perceives the business in a similar manner as how the web page is actually perceived and help user reduce the uncertainty of starting a business talk.

Visit www.probeseven.com to know more on building your business online!

 

PROBESEVEN - Interesting WEB Tools making things go Superfast & Automatic!

Smart work or Hard work, Which pays better? Certainly, the smart work!  To act smart, take advantage of brilliant tools already on the web.  Today, we here picked you a hand full of interesting tools which you may missed to check out in the past.

Bufferapp.com:

BufferappBufferapp is a famous tool to handle sharing of stuffs on social media. Brands use Bufferapp to make a consistent presence on social media all throughout the day as well as the year. With the use of Bufferapp, you can fill in multiple post at once and schedule your post anytime and wait to see the post going automatic on your social networks. One of the best social media management tools with over 1.3 million users reaping the advantage.

Fancyhands.com:

FancyhandsHere’s an interesting site to get your tweaks done by your local assistants. For a low membership fee, Fancy hands let you find someone who could help you get your little work done. You can place the request by call, website or by downloading their app.

Doodle.com:

DoodleDoodle is one of the best time management and event management tool to schedule a meeting/event and send automatic alerts as the schedule nears. Especially when you require to assemble and meet a huge gathering, Doodle is the trick and yes, it’s free. Check the availability of peoples and fix the appropriate time to conduct the meeting with Doodle.

Asana.com:

ApolloMyPriority.jpgIf you look to collaborate and handle a project online with no email communication, switch to Asana. A smart online tool to take ahead conversations and task together. Teams get organized far better letting the workflow streamlined naturally.

Prezi.com:

preziPrezi is a beautiful presentation creator application for businesses to create multidimensional presentation online. The interesting feature of Prezi is that all slides are interconnected and your presentation is naturally meaningful for the users as all data you present is linked and stands to the core. This storytelling tool has virtual canvas pre-designed and also easy to customize.

Powtoon.com:

powtoonFor excellent animated videos and presentation, Powtoon is the solution. Smart and easiest way to engage audience using website videos, product demos, explainer videos and social clips. Powtoon has exciting themes and easy user interface to design animated videos of your business in no time. Make the most out of this extraordinary tool!

Google Forms:

Google FormsAn unexplored yet valuable tool right in your Gmail which helps you greatly in many engaging ways such as a tool to understand your customers, send invitation to friends, organize events, collect feedbacks, conduct surveys in an individual or combined manner, integrate as a contact form in your website or for any purpose you would like to use it. This free and easy-to-use Google forms provides templates for better convenience in designing forms and also let users to create their own template. Owner of the forms gain complete control over the form entries and save the responses either public or private.

Well, Stay tuned! The list grows…….