With the strong emphasize to handle only white-hat strategies, I would call that SEO is working on ‘Smart-Thinking and Hard work’.
According to me and as I wonder, many of you would also be thinking on the future ranking results which Google would deliver. So, the technology has moved to greater heights that gets us with our most expected and rightly matched search results. Think it all over again, it clearly states that each one’s most desired results which means that it is quite obvious that the search results are different and unique for each one.
How is this possible? Puzzled!
It is just as simple as it is, think of searching on Google via your mobile phone, tab, laptop or any computer device you would see Google’s observation on you. It is possible with the camera lens of your device. What does the observation really mean is what needs to be understood?
Pride of future ranking signals Google search:
Imagine you search through Google on your phone or any device, Google is observation you whether or not you like the search results or not. It decides to comfort with search results be a ranking signal that Google could use currently, or within the near future.
A recently printed Google application describes technology that might modify the grading and ranking of the question results using the biometric indicators of user comfort or negative engagement with a search result. In other words, Google would track however happy or sad somebody may be with search results. Google uses this kind of machine learning and builds a model based on the comfort level of the user and hence the results of the web page display by allowing it to rank high or bring it lower for the search results. This is highly volatile and it been employed using the front camera on the user phone which represents and influences the search results.
Such intelligent search results and comfort offered to the viewers are mostly based on the biometric parameters of the users which is been extracted by Google and it performs with the camera present in the device. It registers whether or not those might indicate negative engagement by the user with an search result.
For example, somebody searches for “schools in paris” and therefore the high result’s a building they need visited before and didn’t like, inflicting them to frown, which can be captured on their phone’s front camera. That reaction is also seen as a negative signal by the computer program, and will doubtless count against that building ranking as extremely for that question term. The patent tells us that such a reaction could influence search results for multiple searchers.
The various other biometrics that could be tracked includes the following:
• More Facial expressions
• Increased or decreased in blinking rates
• Pupil dilation
• Eye twitching or movements
• Changes in heart rate or body temperature
These actions embrace providing a search result to a user; receiving one or additional biometric parameters of the user and a comfort result and coaching a ranking model utilizing the biometric parameters and therefore the comfort value. Being decisive that one or additional biometric parameters indicate doubtless negative engagement by the user with the primary search result contains detecting. The results could be gathered by using the front camera on a mobile device or in-built webcam on a laptop.
More interesting things to come on the way, let us watch keenly over the constant google updates and new things happening in the web world which are sped-fast to sit back and realize.