Hummingbird is a new search algorithm unleashed by Google. Google has celebrated its 15th birthday on September 27, 2013 and on the same day announced this algorithm release. The concept of this new update is to process the search via voice input in the search box and retrieve results matching the voice query which indeed seems to be an interaction between Google and the users for getting relevant search results. Google really developed a number of advanced changes to this algorithm to make so search results more relevant and convincing together with the support of existing Panda and Penguin Update. Google voice search gives better conversational results than typing in words. Hence users able to search questions rather than keywords to get accurate results letting mobile traffic automatically increase naturally. Google has seen a big revolution with Hummingbird for the very first time in its history. After the humming bird update Google has become more powerful search engine in the market.
Hummingbird Impact on SEO
Whenever Google updates their search algorithm, SEO experiences either a tough or smooth situation. In the recent years starting from 2010, Google keeps on updating their search algorithm using panda and penguin. Now hummingbird is set to give webmasters a bunch of challenges to undergo SEO. The explicit truth of Hummingbird is certainly the heavy weight of long tail keywords compared to short keywords. One of the major factor Google will consider to list websites for the long tail keywords. Panda and Penguin depend on the existing algorithm but the hummingbird is different since it is completely a new algorithm and do not stick to tweaks in an existing algorithm. Now on, high quality content with strong back links will do not help your website to move first position in Google unless you find and answer the phrases people converse with voice search in Google.
How to Face Hummingbird
Previously we are optimizing a web page with keywords but the next type of strategies is explained here. Hence SEO Professionals have a clear idea and understanding about the hummingbird and how conversational search works. SEO Professionals target should be more on natural questions and it means what end users ask questions to Google search regarding a specific topic/business/service and include the answer for such questions in the website content. Focus on the particular search terms and provide relevant point answers to the specific topic to surpass the Hummingbird effect. Don’t limit to short keywords and worry on their placement in Google SERP’s. Web page content is the major ranking factor of SEO. Spend more quality time and revise with enriched content to get your in a natural and organic way.
SEO Strategies 2014
The year 2013 Google has overcome many useful updates for search engine optimization and online marketing. Google Major algorithms include Google Hummingbird, Google Penguin and Google Page rank updates in the year 2013. In 2014, Concentrate on Long tail keywords, Google+ and advanced Link building phase which will be worth full for SEO in coming years so SEO Professionals make way for new strategies in your thought for SEO.